From the PBS series Great Cars. The Morgan is a design that holds firmly to its ancestry -- simple yet sporty, but no longer inexpensive. The Morgan got its start as the Morgan three-wheeler that was produced from the early 1900's to 1951. The Roadster is still handmade and only ten cars are built each week at the Morgan factory in Malvern Link, England. All Morgans are pre-sold and buyers are often put on a six-year waiting list. The Morgan seems antiquated to some and it is a stark contrast to today's typical high tech car. But the Morgan is more than just an "Automobile," it's an art form with its own spirit and soul.

The Morgan Motor Company is a British motor car manufacturer. The company was founded in 1909 by Henry Frederick Stanley Morgan, generally known as "HFS" and was run by him until he died, aged 77, in 1959. Peter Morgan, son of H.F.S., ran the company until a few years before his death in 2003. The company is currently run by Charles Morgan, the son of Peter Morgan.

Morgan is based in Malvern Link, an area of Malvern, Worcestershire and employs 163 people. All the cars are assembled by hand. The waiting list for a car is approximately one to two years, although it has been as high as 10 years in the past.

The Visitor Centre and Museum features a guided tour of the factory and exhibits about the company's history from Victorian times until the present day, developments in automobile technology and a display of automobiles. Morgan produced 640 cars in 2007.