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EVOLUTION OF CAR LOGO'S - SAAB

If you’ve ever seen a Saab car commercial, then you’d know that the company was "born from jets". You wouldn’t know it from the car’s staid style, but historically this was accurate: In 1937, an aircraft company called Svenska Aeroplan Aktiebolaget ("Swedish Aeroplane Limited" or simply SAAB) was created to meet the needs of the Swedish Air Force.

When World War II ended, SAAB the airplane company started making cars to diversify its business. The first car it made was a prototype called the the Saab 92001 or ursaab (meaning "original Saab") in 1946. It was test-driven for nearly 330,000 miles (530,000 km) in utter secrecy, usually on narrow and muddy forest roads in the early mornings or late nights.

In 1947, the Saab Automobile company was incorporated. The company’s first car was the Saab 92, named because it was simply the company’s 92nd design project (the previous 91 had all been aircraft).

The griffen logo, featuring the head of a mythological beast that had a body of a lion and head and wings of an eagle, came from Vadis-Scania, a truck manufacturer that merged with SAAB (airplane) company. The griffen was a coat of arms of the province Scania.

In 2000, Saab Automobile company was bought out by General Motors, and thus no longer had any connection with SAAB outside of its history and logo similarities.


Source: The Saab Brand, Saab History

Confused? Don’t worry about it, just enjoy the pictures.

SOURCE: www.neatorama.com

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