
EVOLUTION OF CAR LOGO'S - VOLKSWAGEN
BY bobbylancaster May 27, 2010
You wouldn’t know it from the company’s website but Volkswagen (German for "People’s Car") can trace its history straight to the villain of World War II: Adolf Hitler.
Here’s the short version of the story: After World War I, Germany’s economy was shot and cars cost more than most people can afford. When Hitler rose to power and became Chancellor, he spoke at the 1933 Berlin Auto Show of his idea to create a new and affordable car.
At the same time, Ferdinand Porsche (yes, that Porsche) was designing an odd-looking yet inexpensive car (which would later become the Volkswagen Beetle). Porsche met with Hitler in 1934, who asked that the car to have the following specifications: it should have a top speed of 100 km/h (62 mph), a fuel consumption of 42 mpg, and could carry 2 adults and 3 children. He said the car should look like a Maikaefer – a May beetle and even gave Porsche a sketch of the basic design. Porsche promised to deliver the design, with prototype cars to be built by Daimler-Benz.
In 1937, the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH was created (it became simply Volkswagenwerk GmbH a year later). In 1938, Hitler opened the state-funded Volkswagen factory in Wolfsburg, which was to produce the KdF-wagen (kraft durch freude, meaning "strength through joy"). Few were actually built, instead, the factory (employing forced labor) churned out military car, based on the same chassis: the Kübelwagen, Schwimmwagen, and Kommandeurwagen.

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It was later found out that Hitler had this in mind all along. He added an extra secret specification to Porsche’s design: the car was to be able to carry 3 men, a machine gun, and ammunition.
After Germany was defeated in World War II, the British took over the Volkswagen factory and the KdF-Wagen was renamed the Beetle. The British then sought to give control of the company – first they asked the Ford Motor Company, then the French Government, other British car manufacturers and lastly, Fiat. All turned down this "free offer" because they thought the Beetle’s design was inferior and that the company would be a money drain. (Source: The Auto Channel)
So, the British gave the Volkswagen company back to the German government in a trust. Later, having sold more than 21 million cars, the Volkswagen Beetle would become one of the world’s best selling cars ever.
The VW logo itself was supposedly designed by Franz Xavier Reimspiess, an employee of Porsche, during an office logo design competition. He was given a one time payment of 100 Reichsmarks (about $400).
SOURCE: www.neatorama.com












